---
title: "groas Blog: Insights on AI & Google Ads"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS."
image: "https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6a7e1caa0c635c9b41ead6e0_OP.jpg"
---

# groas Blog

The best blog around AI & Google Ads on the internet.

[![Five suspended geometric prisms of varying heights arranged in a row, lit from the left in cool teal, floating against a deep slate background.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1369816cfb96b0a3d86e82_hero.jpeg) ### Google Ads Agency Pricing Models Compared: 2026 Guide A structured comparison of the five main Google Ads agency pricing models in 2026: percentage of ad spend, flat retainer, performance-based, hourly consulting, and autonomous flat-fee management. Learn what each model actually costs at different spend levels, where the incentive conflicts hide, and how to pick the right structure for your business stage and growth trajectory. May 24, 2026 • 6 min read Written by Alexander Perelman](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

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[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### What Is Google Performance Max? Campaign Type Explained What is Google Performance Max? Plain definition of the Google Ads campaign type, how it works, and when to use it. min read Written by](https://groas.com/post/what-is-google-performance-max)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### Google Ads Scripts Alternatives: Replacing Custom Scripts With an AI Agent Google Ads scripts alternatives compared by constraint. See what to keep, what to replace, and how autonomous execution replaces scripts. min read Written by](https://groas.com/post/google-ads-scripts-alternatives)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### How Google Ads Shows Up in AI Overviews, AI Mode, and AI Assistants Learn how Google Ads shows up in AI Overviews, AI Mode and AI assistants, and what to do by budget, team and use case. min read Written by](https://groas.com/post/ads-in-ai-overviews-ai-mode-guide)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### How to Set Up Google Ads Conversion Tracking: Enhanced and Offline Conversions Set up Google Ads conversion tracking in 2026: enhanced conversions, GA4 + GTM cleanup, and offline CRM imports for SaaS. min read Written by](https://groas.com/post/google-ads-conversion-tracking-enhanced-offline-setup)

[![Cover image for: How to Get Your Brand Recommended by AI Chatbots](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6ab35eaf776b2468728e125e_dbd1dcaf-63b7-4a07-85b2-f958f98a3ee7.png) ##### How to Get Your Brand Recommended by AI Chatbots A practical GEO playbook for making your brand easy to identify, corroborate and quote in ChatGPT, Perplexity, Gemini and AI search answers. min read Written by](https://groas.com/post/how-to-get-your-brand-recommended-by-ai)

[![Cover image for: Skai vs. Marin Software: Which Enterprise PPC Platform Still Fits in 2026?](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6ab20cf713dcef7eb52c3d93_8c5f59fd-f27c-4fdb-9407-230cd62a01af.png) ##### Skai vs. Marin Software: Which Enterprise PPC Platform Still Fits in 2026? A candid comparison of Skai and Marin Software for enterprise PPC teams: retail-media coverage, search governance, bidding limits, and why a dashboard is not autonomous execution. min read Written by](https://groas.com/post/kenshoo-skai-infinity-suite-vs-marin-sof)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### Is AI a Better Option Than an Agency That Isn't Delivering Results? Answers whether AI is a better option than a $4,000/month underperforming agency and how AI handles real-time budget allocation and bids for advertisers wasting spend. min read Written by](https://groas.com/post/ai-vs-underperforming-agency-faq)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### Google Ads Performance Max Assets: Specs, Requirements, and 2026 Best Practices Performance Max assets guide: official specs, PMax image dimensions, video sizes and 2026 best practices. min read Written by](https://groas.com/post/google-ads-performance-max-assets-guide)

[![Cover image for: Google Ads Vanity Metrics: The Numbers That Signal Actual Profit](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6ab0bb7ee0e8181380106791_3757d2cc-9001-4135-adf8-0a90bee02776.png) ##### Google Ads Vanity Metrics: The Numbers That Signal Actual Profit CTR, clicks, and impression share can look healthy while profit leaks. A former Google Ads manager explains what those metrics hide and which numbers to track instead. min read Written by](https://groas.com/post/google-ads-vanity-metrics-vs-the-numbers)

[![Cover image for: PPC Automation Tools in 2026: Choose by the Work You Still Have to Do](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6aaf69ea1f7a382f8a99f2a3_c3487cee-b0e8-4713-9800-3d83e342670c.png) ##### PPC Automation Tools in 2026: Choose by the Work You Still Have to Do A practical framework for choosing rule-based, AI-assisted, or fully autonomous PPC automation based on workload, spend, control, and team capacity. min read Written by](https://groas.com/post/how-to-compare-ppc-automation-tools-a-de)

[![Cover image for: How to Automate AI Ad Creative Testing Without Losing Brand Control](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6aae18e86569acd1dbd74814_f20c9c13-67d5-4a38-b20a-74aecfe281de.png) ##### How to Automate AI Ad Creative Testing Without Losing Brand Control Manual creative testing is slow, expensive, and easily distorted by platform delivery. Here’s how autonomous AI testing generates better variants, routes traffic intelligently, and stays inside brand guardrails. min read Written by](https://groas.com/post/how-to-automate-a-b-testing-for-ad-creat)

[![Cover image for: Google Ads Grader Tools: What Free Audits Catch, Miss, and What to Fix First](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6aacc6d77ddca1d7ff18e250_f96a6ff0-8664-45c5-8779-138ddfca1f1d.png) ##### Google Ads Grader Tools: What Free Audits Catch, Miss, and What to Fix First Free Google Ads graders measure account hygiene, not profit. What they catch, the expensive blind spots they miss, and the fix order to use after any score. min read Written by](https://groas.com/post/google-ads-grader-tools-what-free-audits)

[![Cover image for: Google AI Overviews and Ads in 2026: How to Protect Paid Search Performance](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6aab7536d7d5bc8cfb2a6479_b2938328-7f46-4538-8eb3-6c483f868c82.png) ##### Google AI Overviews and Ads in 2026: How to Protect Paid Search Performance Google’s AI Overviews can answer a search before your ad earns the click. See where ads appear, what changes for CTR and CPA, and what to adjust in your paid-search account. min read Written by](https://groas.com/post/ai-overviews-and-ads-what-google-s-ai-an)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### GA4 and Google Ads Conversion Tracking: Enhanced, Offline, and Missing Conversions Guide for businesses troubleshooting GA4 and Google Ads conversions, enhanced measurement, offline CRM imports, and missing data, with how groas rebuilds tracking around revenue. min read Written by](https://groas.com/post/ga4-google-ads-conversion-tracking-guide)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### How to Scale Google Shopping Without Adding Headcount Guide for ecommerce advertisers on how to scale Google Shopping without increasing headcount and how to optimize Google Shopping feeds. min read Written by](https://groas.com/post/scale-google-shopping-without-headcount)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### Performance Max Asset Specs: Image, Video, and Creative Requirements Guide for advertisers answering performance max assets, video, sizes, and logo queries and how groas manages Performance Max creative and budget protection. min read Written by](https://groas.com/post/performance-max-asset-specs-guide)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### How to Automate AI Search Visibility Reporting Without Hiring an Agency How businesses and agencies automate AI search visibility reporting without hiring an agency, from citation tracking to weekly action logs. min read Written by](https://groas.com/post/automate-ai-search-visibility-reporting-without-agency)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### How to Optimize Landing Pages to Get Cited in Google AI Overviews How to make landing pages readable and citable for Google AI Overviews, and what software does the work, for search advertisers and site owners. min read Written by](https://groas.com/post/optimize-landing-pages-for-ai-overviews)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### Google Ads Conversion Tracking and Consent Mode in 2026 Google Ads conversion tracking in 2026: Consent Mode v2, enhanced conversions setup, and offline imports that protect revenue. min read Written by](https://groas.com/post/google-ads-conversion-tracking-consent-mode-2026)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### Google Ads Conversion Tracking: Offline Conversions, Enhanced Conversions, and Consent Mode Google Ads conversion tracking in 2026: offline conversions, enhanced conversions setup, and Consent Mode V2 for clean signal. min read Written by](https://groas.com/post/google-ads-conversion-tracking-and-consent-mode-guide)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### Google Ads Remarketing and Display Retargeting: RLSA, Lists, and Membership Duration Explains Google Ads remarketing, display retargeting, RLSA, and membership duration for advertisers managing return-visitor campaigns. min read Written by](https://groas.com/post/google-ads-remarketing-and-display-retargeting-guide)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### What Is an AI Google Ads Agency? How Autonomous Management Works What is an AI Google Ads agency? See how autonomous management runs bids, budgets and ROAS 24/7. min read Written by](https://groas.com/post/what-is-an-ai-google-ads-agency)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### Google Ads Remarketing and Display Retargeting: A Complete Guide Google Display retargeting guide: lists for display ads, 540-day limits, RLSA, and setups that turn visits into revenue. min read Written by](https://groas.com/post/google-ads-remarketing-retargeting-guide)

[![Illustration for: AI Overviews and Ads: How Google's AI Answers Are Changing Paid Search Placement](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6aaa23c4bbadef506a24483d_04024a8f-e4dc-44f4-a645-2b508008cb1b.png) ##### Google AI Overview Ads: Where They Show and What You Can Still Control Search, Shopping, and Performance Max ads can already appear in Google AI Overviews. Learn where they show, what reporting hides, and how to protect qualified pipeline and CPA. min read Written by](https://groas.com/post/ai-overviews-and-ads-how-google-s-ai-ans)

[![Illustration for: CPA and ROAS Together: How to Read Both Metrics Without Chasing the Wrong One](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6aa8d298e0a01c05ce88f992_ea938394-af32-4904-9e53-4731b78f1965.png) ##### CPA vs. ROAS: How to Read Both Without Buying the Wrong Growth CPA tells you what you paid for a conversion. ROAS tells you what it returned. Here’s how to read them together, diagnose disagreements, and set targets that do not fight each other. min read Written by](https://groas.com/post/cpa-and-roas-together-how-to-read-both-m)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### How to Scale Google Shopping Campaigns Without Adding Headcount Guide for ecommerce advertisers on how to scale Google Shopping without increasing headcount, how feed-adjacent optimization works, and what 2026 scale evidence is documented. min read Written by](https://groas.com/post/scale-google-shopping-campaigns-without-headcount)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### AI Agents for Google Ads: What They Do and How groas's Engine Uses Them What is a Google Ads AI agent? See what AI agents do and how groas runs them 24/7. min read Written by](https://groas.com/post/google-ads-ai-agents-explained)

[![Illustration for: ROAS vs CPA in Google Ads: Which Bid Goal Wins and When to Switch](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6aa780a212ec5dee931a2842_cc57b9e3-9c07-4ec4-959b-c793a17ce457.png) ##### ROAS vs. CPA in Google Ads: Which Bid Goal to Use, and When to Switch Target CPA buys conversions at a price. Target ROAS buys revenue at a ratio. Learn which Google Ads bid goal fits your data, how to set the target, and how to switch without wrecking learning. min read Written by](https://groas.com/post/roas-vs-cpa-in-google-ads-which-bid-goal)

[![Illustration for: Autonomous PPC vs a White-Label Dashboard: Should Your Agency Buy or Build?](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6aa62f241fa8b0aca048d577_d1187e03-6417-4a29-a8bc-9b6a9360607a.png) ##### Should Your Agency Build a PPC Dashboard or Buy Autonomous Execution? A blunt agency-operator breakdown of the real cost of DIY Google Ads dashboards, white-label PPC reporting platforms, and autonomous execution that removes the delivery bottleneck. min read Written by](https://groas.com/post/autonomous-ppc-vs-a-white-label-dashboar)

[![Illustration for: What Is Autonomous PPC Software — and Can It Really Run Google Ads Without You?](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6aa4dd7766e38c411aacece3_8e2b3740-7241-4ea3-a851-db82c2f2d95f.png) ##### Autonomous PPC Software: Can It Actually Run Google Ads Without You? Autonomous PPC software does more than recommend changes: it executes them. Here’s what it can run on its own, where humans still matter, and how to evaluate a platform before you buy. min read Written by](https://groas.com/post/what-is-autonomous-ppc-software-and-can)

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