---
title: "groas Blog: Insights on AI & Google Ads"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS."
image: "https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6a7e1caa0c635c9b41ead6e0_OP.jpg"
---

# groas Blog

The best blog around AI & Google Ads on the internet.

[![Five suspended geometric prisms of varying heights arranged in a row, lit from the left in cool teal, floating against a deep slate background.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1369816cfb96b0a3d86e82_hero.jpeg) ### Google Ads Agency Pricing Models Compared: 2026 Guide A structured comparison of the five main Google Ads agency pricing models in 2026: percentage of ad spend, flat retainer, performance-based, hourly consulting, and autonomous flat-fee management. Learn what each model actually costs at different spend levels, where the incentive conflicts hide, and how to pick the right structure for your business stage and growth trajectory. May 24, 2026 • 6 min read Written by Alexander Perelman](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

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[![Abstract 3D illustration of layered translucent planes stacked in cool teal against a deep slate background, with soft directional light casting gentle depth across smooth frosted-glass surfaces.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a188638714b45ef4c5a6ca6_hero.jpeg) ##### Done-For-You Google Ads Management: What Is Actually Included And When It Is Right For You A complete explainer on done-for-you Google Ads management in 2026: what it actually includes beyond campaign management, how the groas DFY model pairs a senior strategist with a proprietary engine, what the application process looks like, and when fully managed Google Ads is the right choice versus a traditional agency or the DWY tier. 5 min read Written by Alexander Perelman](https://groas.com/post/done-for-you-google-ads-management-what-is-included-when-right-for-you)

[![Abstract layered architectural landscape in deep slate, lit by warm amber light, showing stacked topographic planes rising through soft atmospheric haze.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a18863712406e3fbab93185_hero.jpeg) ##### How An In-House Google Ads Team Broke Through Their Performance Plateau A well-run in-house Google Ads team hit a six-month performance plateau despite doing everything right. The bottleneck was not strategy but execution speed: too many signals, too few hours. This case-study style walkthrough shows how adding the groas Done-With-You model, a proprietary engine plus senior strategist, broke through the ceiling while the team stayed in control. 4 min read Written by Alexander Perelman](https://groas.com/post/in-house-google-ads-team-plateau-done-with-you-engine-strategist)

[![Two suspended geometric prisms facing each other, one cool teal and one soft violet, on a deep slate background with soft directional light](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1885b081b70087ee0a0274_hero.jpeg) ##### Done-With-You Vs. Done-For-You Google Ads: Which Model Fits Your Business A direct comparison of groas Done-With-You and Done-For-You Google Ads: what each model includes, who runs the account, when to choose each, and how to move from DWY to DFY as your needs grow. Written for in-house teams and business owners deciding how involved they want to be. 6 min read Written by Alexander Perelman](https://groas.com/post/done-with-you-vs-done-for-you-google-ads-dwy-dfy-comparison)

[![Abstract 3D illustration of flowing warm amber data ribbons transferring between two geometric forms on a deep slate background](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1885a83cd3628710fab86f_hero.jpeg) ##### How To Hand Off Google Ads To An Agency Without Losing Momentum A step-by-step guide for business owners ready to hand Google Ads over to a fully managed service. Covers what to audit before the transition, how to define KPIs for your new partner, what the application and onboarding process looks like, and how to settle into full delegation without losing campaign momentum. 5 min read Written by Alexander Perelman](https://groas.com/post/how-to-hand-off-google-ads-to-agency-without-losing-momentum)

[![Abstract 3D illustration of flowing amber data ribbons curving through deep slate space, with soft particle trails converging toward a central glowing focal point](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a18859f9e2bb55037df16e6_hero.jpeg) ##### How To Apply For Fully Managed Google Ads And Succeed In Your First 30 Days A step-by-step guide to applying for groas DFY fully managed Google Ads, covering how to prepare your application, what onboarding looks like at $0 cost, what happens in your first 30 days, and how to evaluate performance without managing the account yourself. 5 min read Written by Alexander Perelman](https://groas.com/post/how-to-apply-fully-managed-google-ads-groas-dfy-first-30-days)

[![Editorial illustration of glowing teal data ribbons flowing between layered translucent planes on a deep slate background, soft directional light, 3D render](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a18859ca3e4c169463e2dc3_hero.jpeg) ##### How To Manage Google Ads Learning Phase Across Multiple Accounts: Agency Playbook A step-by-step agency playbook for tracking, preventing, and recovering from Google Ads learning phase disruptions across your entire MCC. Covers change protocols, risk classification, edit sequencing across client accounts, client communication templates, intervention signals, and how the groas engine automates learning phase management at scale. 5 min read Written by Alexander Perelman](https://groas.com/post/managing-google-ads-learning-phase-multiple-accounts-agency-playbook)

[![Abstract 3D illustration of layered translucent planes and a central glowing node on a deep slate background with cool teal accent lighting](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a18859a8fc8704a5c636cea_hero.jpeg) ##### Done-With-You Google Ads Management: When To Add A Strategist To Your In-House Team A complete explainer on the done-with-you Google Ads model: what the engagement includes, who it is built for, how the bi-weekly strategist cadence works, what access to Google HQ means in practice, and how to decide whether DWY or fully managed DFY is the right fit for your in-house team. 5 min read Written by Alexander Perelman](https://groas.com/post/done-with-you-google-ads-management-when-to-add-strategist-in-house-team)

[![Three suspended geometric prisms in cool teal light, arranged side by side against a deep slate background, each slightly different in scale and depth.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a18859758ced7c327015860_hero.jpeg) ##### groas Tiers Explained: DIY, DWY, And DFY Comparison Guide For 2026 A complete comparison of groas's three tiers: DIY for agencies, DWY for in-house teams, and DFY for fully managed Google Ads. Learn what each tier includes, who it is built for, how the economics work, and how to choose the right one. All three share the same proprietary engine trained on $500B+ in profitable ad spend, $0 onboarding, and month-to-month commitment. 6 min read Written by Alexander Perelman](https://groas.com/post/groas-tiers-explained-diy-dwy-dfy-comparison-guide-2026)

[![Abstract 3D editorial illustration of glowing electric blue concentric rings suspended over a deep slate background with soft directional light and frosted glass surface treatment](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a17ccafbd13b9a306211f60_hero.jpeg) ##### Today In Google Ads: May 28, 2026 May 28, 2026 is quiet after Google Marketing Live, but PMax budget issues, CPC trends, and Gemini rollout prep keep advertisers busy. 2 min read Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-may-28-2026)

[![Editorial illustration of glowing connected nodes with electric blue light pulses on deep slate background, suspended geometric network suggesting an AI operating system.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a167b384d7e43772dbd9b17_hero.jpeg) ##### Today In Google Ads: May 27, 2026 - Google Marketing Live 2026: Gemini Becomes the Advertising OS GML 2026 recap: Gemini becomes the advertising OS, Ask Advisor launches, AI Mode ads arrive, Universal Cart goes live, and DSA migration to AI Max is now urgent. 3 min read Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-may-27-2026)

[![Abstract 3D editorial illustration of concentric ripple rings in electric blue against deep slate, with soft particle trails radiating outward from a central glowing node.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1529acaf4407d2c9cf2d63_hero.jpeg) ##### Today In Google Ads: May 26, 2026 A quiet Memorial Day in Google Ads, but GML 2026 rollouts, PMax budget behavior, and advertiser sentiment shifts are all worth tracking. 3 min read Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-may-26-2026)

[![Google Ads ROI Calculator: How to Know If Your Campaigns Are Actually Profitable](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f24cb70ef7b6267ab07464_hero.jpeg) ##### Google Ads ROI Calculator: How to Know If Your Campaigns Are Actually Profitable Free Google Ads ROI calculator: input your spend, revenue, and management costs to find your true ROI. Most businesses overestimate by 20-40%. Check yours now. 9 min read Written by Alexander Perelman](https://groas.com/post/google-ads-roi-calculator-how-to-know-if-your-campaigns-are-actually-profitable)

[![The State of Google Ads AI in 2026: What's Working, What's Broken, and What's Next](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f24c853ae73340a31785b6_hero.jpeg) ##### The State of Google Ads AI in 2026: What's Working, What's Broken, and What's Next State of Google Ads AI 2026: what's working (Smart Bidding, AI Max), what's broken (transparency, control), and what advertisers should do about it now. 8 min read Written by Alexander Perelman](https://groas.com/post/the-state-of-google-ads-ai-in-2026-whats-working-whats-broken-and-whats-next)

[![Adzooma Review 2026: Is It Worth It? (Honest Breakdown + Better Alternatives)](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f248831665f1464f9a0f6f_hero.jpeg) ##### Adzooma Review 2026: Is It Worth It? (Honest Breakdown + Better Alternatives) Adzooma review 2026: honest breakdown of features, pricing (free vs paid), limitations, and better alternatives like groas for autonomous Google Ads management. 10 min read Written by Alexander Perelman](https://groas.com/post/adzooma-review-2026-is-it-worth-it-honest-breakdown-better-alternatives)

[![Google Ads Reporting: The Only Metrics That Matter (And How to Build a Dashboard That Does Not Lie)](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f24c54072ee09e9f235731_hero.jpeg) ##### Google Ads Reporting: The Only Metrics That Matter (And How to Build a Dashboard That Does Not Lie) Google Ads reporting guide: the only metrics that matter for profitability, what to ignore, how to build a real-time dashboard, and why monthly reports are dead. 10 min read Written by Alexander Perelman](https://groas.com/post/google-ads-reporting-the-only-metrics-that-matter-and-how-to-build-a-dashboard-that-does-not-lie)

[![YouTube Ads Updates: What Changed in Early 2026 (And What Advertisers Need to Know)](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f24485073fcff0f1c4e271_hero.jpeg) ##### YouTube Ads Updates: What Changed in Early 2026 (And What Advertisers Need to Know) YouTube ads changed dramatically in early 2026. Learn what updates matter for advertisers and why autonomous AI management is now essential for success. 8 min read Written by David](https://groas.com/post/youtube-ads-updates-what-changed-in-early-2026-and-what-advertisers-need-to-know)

[![How Google's AI Is Quietly Taking Control of Your Campaigns (And What You Can Do About It)](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f24e4b0df35e30fac4eade_hero.jpeg) ##### How Google's AI Is Quietly Taking Control of Your Campaigns (And What You Can Do About It) Google's AI is taking control of your ad campaigns. Learn what's changed, what it means for your budget, and how to fight back with smarter AI from groas. 8 min read Written by Alexander Perelman](https://groas.com/post/how-googles-ai-is-quietly-taking-control-of-your-campaigns-and-what-you-can-do-about-it)

[![Google Ads Demand Gen Campaigns: The Complete 2026 Guide (From Discovery Ads to Demand Gen)](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f24decfad99fe641bd48f8_hero.jpeg) ##### Google Ads Demand Gen Campaigns: The Complete 2026 Guide (From Discovery Ads to Demand Gen) Complete 2026 guide to Google Ads Demand Gen campaigns. Covers Discovery Ads migration, PMax comparison, Demand Gen Drops, creative specs, and strategy. 9 min read Written by Alexander Perelman](https://groas.com/post/google-ads-demand-gen-campaigns-the-complete-2026-guide-from-discovery-ads-to-demand-gen)

[![Google Ads Updates: April 2026 -- Everything That Changed This Month](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f24319d044090146421278_hero.jpeg) ##### Google Ads Updates: April 2026 -- Everything That Changed This Month Google Ads updates April 2026: AI Max text guidelines live, PMax A/B testing, Shoppable CTV, Merchant Center enforcement, AI Mode ad formats & what's next. 9 min read Written by Alexander Perelman](https://groas.com/post/google-ads-updates-april-2026----everything-that-changed-this-month)

[![Google Ads for Lawyers: How Law Firms Can Cut Acquisition Costs by 60%](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f24d1684ff9391d9089f17_hero.jpeg) ##### Google Ads for Lawyers: How Law Firms Can Cut Acquisition Costs by 60% Google Ads for lawyers: CPCs by practice area, campaign structure, negative keyword strategy, compliance rules, and how AI cuts law firm acquisition costs by 60%. 9 min read Written by Alexander Perelman](https://groas.com/post/google-ads-for-lawyers-how-law-firms-can-cut-acquisition-costs-by-60)

[![L'Oreal, AI Max, and What Big Brands Are Teaching Us About AI-Driven Advertising](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f24268f7ff4ceaa4ac79d7_hero.jpeg) ##### L'Oreal, AI Max, and What Big Brands Are Teaching Us About AI-Driven Advertising L'Oreal doubled conversion rates and cut ad spend 31% with AI Max. Full case study breakdown plus Nielsen data from 1M+ campaigns proving AI beats manual. 8 min read Written by Alexander Perelman](https://groas.com/post/loreal-ai-max-and-what-big-brands-are-teaching-us-about-ai-driven-advertising)

[![Microsoft Ads vs Google Ads in 2026: Is It Worth Advertising on Both?](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f24ce837ba50a856e2724c_hero.jpeg) ##### Microsoft Ads vs Google Ads in 2026: Is It Worth Advertising on Both? Microsoft Ads vs Google Ads 2026: compare market share, CPCs, audiences, and when to use both. Full guide with data, costs, and cross-platform strategy. 10 min read Written by Alexander Perelman](https://groas.com/post/microsoft-ads-vs-google-ads-in-2026-is-it-worth-advertising-on-both)

[![The Google Ads Glossary: 100+ Terms Every Advertiser Must Know in 2026](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f242322fc0275af162c94e_hero.jpeg) ##### The Google Ads Glossary: 100+ Terms Every Advertiser Must Know in 2026 Google Ads glossary with 120+ terms explained for 2026. Covers CPC, ROAS, Quality Score, AI Max, PMax, Demand Gen, Smart Bidding, and more. Bookmark now. 12 min read Written by Alexander Perelman](https://groas.com/post/the-google-ads-glossary-100-terms-every-advertiser-must-know-in-2026)

[![Five suspended geometric prisms of varying heights arranged in a row, lit from the left in cool teal, floating against a deep slate background.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1369816cfb96b0a3d86e82_hero.jpeg) ##### Google Ads Agency Pricing Models Compared: 2026 Guide A structured comparison of the five main Google Ads agency pricing models in 2026: percentage of ad spend, flat retainer, performance-based, hourly consulting, and autonomous flat-fee management. Learn what each model actually costs at different spend levels, where the incentive conflicts hide, and how to pick the right structure for your business stage and growth trajectory. 6 min read Written by Alexander Perelman](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

[![How To Create Dynamic Landing Pages For Google Ads In 2025](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f261b24a8501c0e93a5e09_hero.jpeg) ##### How To Create Dynamic Landing Pages For Google Ads In 2025 Dynamic landing pages boost click-through rates, lower bounce rates, improve conversion rates and enhances Google Ads Quality Scores on your search campaigns. This article outlines creating these pages manually with tools like JavaScript, CMS plugins, or if you're feeling funky, with groas itself. 5 min read Written by Alexander Perelman](https://groas.com/post/how-to-create-dynamic-landing-pages-for-google-ads-in-2025)

[![Layered translucent planes of frosted glass stacked and offset, lit by cool teal light, against a deep slate background with soft atmospheric depth.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a138e42effd19f9318d8d19_hero.jpeg) ##### Directive Consulting Alternatives 2026: SmartSites, JumpFly, Logical Position And groas Compared A head-to-head comparison of Directive Consulting, SmartSites, JumpFly, Logical Position, and groas covering pricing, management models, automation depth, and contract terms. Find the best Google Ads management option for your business in 2026. 6 min read Written by Alexander Perelman](https://groas.com/post/directive-consulting-alternatives-2026-smartsites-jumpfly-logical-position-groas-compared)

[![Abstract illustration of glowing connected nodes and light pulses on a deep slate background with electric blue accent lighting and frosted glass geometric forms.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a138c4bd5c5644981c3cad0_hero.jpeg) ##### Today In Google Ads: May 25, 2026 - Google Marketing Live 2026: Gemini Becomes the Advertising OS GML 2026 makes Gemini the advertising OS. New AI Mode ad formats, Ask Advisor, Universal Cart, DSA migration deadlines, and a data retention cutoff. 3 min read Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-may-25-2026)

[![Abstract 3D illustration of layered gridded topographic planes in muted gold rising from a deep slate background with soft directional light.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a13696d6cfb96b0a3d864b8_hero.jpeg) ##### How To Structure Your Google Ads Account For 2026 Growth: A 6-Step Framework A 6-step framework for structuring your Google Ads account in 2026. Learn how to organize campaigns by budget control need, size ad groups for Smart Bidding signal density, configure conversion actions correctly, layer audiences without creating complexity, and maintain a structure that drives growth. 7 min read Written by Alexander Perelman](https://groas.com/post/google-ads-account-structure-2026-growth-6-step-framework)

[![Abstract 3D illustration of glowing muted gold data ribbons flowing through layered translucent planes on a deep slate background, soft directional lighting](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a136944cf02f9612adcaa64_hero.jpeg) ##### How To Prevent Performance Max From Overspending: A Step-By-Step Budget Guide A step-by-step guide to preventing Performance Max campaigns from overspending. Covers pre-launch budget setup, brand exclusions, negative keyword lists, conversion goal configuration, learning phase monitoring protocols, and the structural controls that keep PMax spend efficient after launch. 6 min read Written by Alexander Perelman](https://groas.com/post/how-to-prevent-performance-max-overspending-budget-protection-guide)

[![Editorial illustration of layered translucent planes stacked in 3D, lit by cool teal light against a deep slate background, with flowing data ribbons weaving between the layers.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1369372291ffa63006905d_hero.jpeg) ##### Google Ads Best Practices 2026: What Changed, What Works, And What To Stop Doing Now A definitive guide to Google Ads best practices in 2026 covering what changed from prior years, the campaign structures and bidding strategies that actually work now, outdated tactics you need to stop immediately, industry-specific variations for ecommerce, B2B, and local businesses, and how to keep campaigns compliant with best practices continuously without manual effort. 6 min read Written by Alexander Perelman](https://groas.com/post/google-ads-best-practices-2026-what-changed-what-works-what-to-stop)

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