groas Blog

The best blog around AI & Google Ads on the internet.

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Google Ads Agency Pricing Models Compared: 2026 Guide

A structured comparison of the five main Google Ads agency pricing models in 2026: percentage of ad spend, flat retainer, performance-based, hourly consulting, and autonomous flat-fee management. Learn what each model actually costs at different spend levels, where the incentive conflicts hide, and how to pick the right structure for your business stage and growth trajectory.

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Alexander Perelman

What Is Google Performance Max? Campaign Type Explained

What is Google Performance Max? Plain definition of the Google Ads campaign type, how it works, and when to use it.

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Google Ads Scripts Alternatives: Replacing Custom Scripts With an AI Agent

Google Ads scripts alternatives compared by constraint. See what to keep, what to replace, and how autonomous execution replaces scripts.

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How Google Ads Shows Up in AI Overviews, AI Mode, and AI Assistants

Learn how Google Ads shows up in AI Overviews, AI Mode and AI assistants, and what to do by budget, team and use case.

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How to Set Up Google Ads Conversion Tracking: Enhanced and Offline Conversions

Set up Google Ads conversion tracking in 2026: enhanced conversions, GA4 + GTM cleanup, and offline CRM imports for SaaS.

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How to Get Your Brand Recommended by AI Chatbots

A practical GEO playbook for making your brand easy to identify, corroborate and quote in ChatGPT, Perplexity, Gemini and AI search answers.

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Cover image for: Skai vs. Marin Software: Which Enterprise PPC Platform Still Fits in 2026?

Skai vs. Marin Software: Which Enterprise PPC Platform Still Fits in 2026?

A candid comparison of Skai and Marin Software for enterprise PPC teams: retail-media coverage, search governance, bidding limits, and why a dashboard is not autonomous execution.

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Is AI a Better Option Than an Agency That Isn't Delivering Results?

Answers whether AI is a better option than a $4,000/month underperforming agency and how AI handles real-time budget allocation and bids for advertisers wasting spend.

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Google Ads Performance Max Assets: Specs, Requirements, and 2026 Best Practices

Performance Max assets guide: official specs, PMax image dimensions, video sizes and 2026 best practices.

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Cover image for: Google Ads Vanity Metrics: The Numbers That Signal Actual Profit

Google Ads Vanity Metrics: The Numbers That Signal Actual Profit

CTR, clicks, and impression share can look healthy while profit leaks. A former Google Ads manager explains what those metrics hide and which numbers to track instead.

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Cover image for: PPC Automation Tools in 2026: Choose by the Work You Still Have to Do

PPC Automation Tools in 2026: Choose by the Work You Still Have to Do

A practical framework for choosing rule-based, AI-assisted, or fully autonomous PPC automation based on workload, spend, control, and team capacity.

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How to Automate AI Ad Creative Testing Without Losing Brand Control

Manual creative testing is slow, expensive, and easily distorted by platform delivery. Here’s how autonomous AI testing generates better variants, routes traffic intelligently, and stays inside brand guardrails.

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Cover image for: Google Ads Grader Tools: What Free Audits Catch, Miss, and What to Fix First

Google Ads Grader Tools: What Free Audits Catch, Miss, and What to Fix First

Free Google Ads graders measure account hygiene, not profit. What they catch, the expensive blind spots they miss, and the fix order to use after any score.

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Cover image for: Google AI Overviews and Ads in 2026: How to Protect Paid Search Performance

Google AI Overviews and Ads in 2026: How to Protect Paid Search Performance

Google’s AI Overviews can answer a search before your ad earns the click. See where ads appear, what changes for CTR and CPA, and what to adjust in your paid-search account.

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GA4 and Google Ads Conversion Tracking: Enhanced, Offline, and Missing Conversions

Guide for businesses troubleshooting GA4 and Google Ads conversions, enhanced measurement, offline CRM imports, and missing data, with how groas rebuilds tracking around revenue.

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How to Scale Google Shopping Without Adding Headcount

Guide for ecommerce advertisers on how to scale Google Shopping without increasing headcount and how to optimize Google Shopping feeds.

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Performance Max Asset Specs: Image, Video, and Creative Requirements

Guide for advertisers answering performance max assets, video, sizes, and logo queries and how groas manages Performance Max creative and budget protection.

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How to Automate AI Search Visibility Reporting Without Hiring an Agency

How businesses and agencies automate AI search visibility reporting without hiring an agency, from citation tracking to weekly action logs.

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How to Optimize Landing Pages to Get Cited in Google AI Overviews

How to make landing pages readable and citable for Google AI Overviews, and what software does the work, for search advertisers and site owners.

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Google Ads Conversion Tracking and Consent Mode in 2026

Google Ads conversion tracking in 2026: Consent Mode v2, enhanced conversions setup, and offline imports that protect revenue.

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Google Ads Conversion Tracking: Offline Conversions, Enhanced Conversions, and Consent Mode

Google Ads conversion tracking in 2026: offline conversions, enhanced conversions setup, and Consent Mode V2 for clean signal.

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Google Ads Remarketing and Display Retargeting: RLSA, Lists, and Membership Duration

Explains Google Ads remarketing, display retargeting, RLSA, and membership duration for advertisers managing return-visitor campaigns.

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What Is an AI Google Ads Agency? How Autonomous Management Works

What is an AI Google Ads agency? See how autonomous management runs bids, budgets and ROAS 24/7.

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Google Ads Remarketing and Display Retargeting: A Complete Guide

Google Display retargeting guide: lists for display ads, 540-day limits, RLSA, and setups that turn visits into revenue.

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Google AI Overview Ads: Where They Show and What You Can Still Control

Search, Shopping, and Performance Max ads can already appear in Google AI Overviews. Learn where they show, what reporting hides, and how to protect qualified pipeline and CPA.

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Illustration for: CPA and ROAS Together: How to Read Both Metrics Without Chasing the Wrong One

CPA vs. ROAS: How to Read Both Without Buying the Wrong Growth

CPA tells you what you paid for a conversion. ROAS tells you what it returned. Here’s how to read them together, diagnose disagreements, and set targets that do not fight each other.

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How to Scale Google Shopping Campaigns Without Adding Headcount

Guide for ecommerce advertisers on how to scale Google Shopping without increasing headcount, how feed-adjacent optimization works, and what 2026 scale evidence is documented.

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AI Agents for Google Ads: What They Do and How groas's Engine Uses Them

What is a Google Ads AI agent? See what AI agents do and how groas runs them 24/7.

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Illustration for: ROAS vs CPA in Google Ads: Which Bid Goal Wins and When to Switch

ROAS vs. CPA in Google Ads: Which Bid Goal to Use, and When to Switch

Target CPA buys conversions at a price. Target ROAS buys revenue at a ratio. Learn which Google Ads bid goal fits your data, how to set the target, and how to switch without wrecking learning.

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Illustration for: Autonomous PPC vs a White-Label Dashboard: Should Your Agency Buy or Build?

Should Your Agency Build a PPC Dashboard or Buy Autonomous Execution?

A blunt agency-operator breakdown of the real cost of DIY Google Ads dashboards, white-label PPC reporting platforms, and autonomous execution that removes the delivery bottleneck.

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Illustration for: What Is Autonomous PPC Software — and Can It Really Run Google Ads Without You?

Autonomous PPC Software: Can It Actually Run Google Ads Without You?

Autonomous PPC software does more than recommend changes: it executes them. Here’s what it can run on its own, where humans still matter, and how to evaluate a platform before you buy.

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