---
title: "groas"
image: "https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6a7676f4bc142f95bdbdf970_Web.png"
---

# groas Blog

The best blog around AI & Google Ads on the internet.

[All Blogs](https://groas.com/blog)

[Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)

[AI For Google Ads](https://groas.com/category/ai-for-google-ads)

[Google Ads News](https://groas.com/category/google-ads-news)

[![ROAS vs CPA: Which Google Ads Metric Actually Matters (And When to Use Each)](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f244ea1665f1464f982bda_hero.jpeg) ##### ROAS vs CPA: Which Google Ads Metric Actually Matters (And When to Use Each) Learn the real difference between ROAS and CPA as advertising metrics, when each one misleads you, and why profit-based optimisation beats both. Includes 2026 benchmarks and decision framework. February 12, 2026 • 8 min read Written by Alexander Perelman](https://groas.com/post/roas-vs-cpa-which-google-ads-metric-actually-matters-and-when-to-use-each)

[![The Google Ads Metrics That Actually Matter in 2026 (And the Ones Agencies Use to Trick You)](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f24504a0e62199645bc877_hero.jpeg) ##### The Google Ads Metrics That Actually Matter in 2026 (And the Ones Agencies Use to Trick You) Learn which Google Ads metrics drive real profit and which ones agencies use to hide poor performance. CPA, ROAS, CAC, incrementality, and how to evaluate any manager. February 10, 2026 • 8 min read Written by Alexander Perelman](https://groas.com/post/the-google-ads-metrics-that-actually-matter-in-2026-and-the-ones-agencies-use-to-trick-you)

[![Google Ads for Small Business 2026: DIY vs Freelancer vs Agency vs AI](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f24520881899bc4a53a09d_hero.jpeg) ##### Google Ads for Small Business 2026: DIY vs Freelancer vs Agency vs AI Compare DIY, freelancer, agency, and AI options for managing Google Ads in 2026. Real cost breakdowns, performance data, and which option fits your budget. February 10, 2026 • 10 min read Written by Alexander Perelman](https://groas.com/post/google-ads-for-small-business-2026-diy-vs-freelancer-vs-agency-vs-ai)

[![How LLMs Are Changing Google Ads Strategy (And What Smart Advertisers Are Doing About It)](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f2504c28a7e0381b9780eb_hero.jpeg) ##### How LLMs Are Changing Google Ads Strategy (And What Smart Advertisers Are Doing About It) LLMs are reshaping Google Ads: organic CTR down 61%, CPCs at 6-year highs, and AI platforms recommending brands directly. Here's how smart advertisers are adapting in 2026. February 10, 2026 • 8 min read Written by Alexander Perelman](https://groas.com/post/how-llms-are-changing-google-ads-strategy-and-what-smart-advertisers-are-doing-about-it)

[![Google Ads AI Max: Complete 2026 Guide](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f25064b659ce3fbd6d60e3_hero.jpeg) ##### Google Ads AI Max: Complete 2026 Guide Google Ads AI Max 2026 guide: real performance data, new features since launch, prerequisites checklist, and best practices. Updated February 2026 with text guidelines and experiments. February 10, 2026 • 8 min read Written by Alexander Perelman](https://groas.com/post/google-ads-ai-max-complete-2026-guide)

[![Performance Max vs Search Campaigns in 2026: What Changed and What to Use](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f250944c1ae1d1b7515934_hero.jpeg) ##### Performance Max vs Search Campaigns in 2026: What Changed and What to Use Performance Max vs Search campaigns in 2026: what changed, when to use each, and how to run both without cannibalization. Updated with AI Max, channel reporting, and 10K negatives. February 10, 2026 • 8 min read Written by Alexander Perelman](https://groas.com/post/performance-max-vs-search-campaigns-in-2026-what-changed-and-what-to-use)

[![Negative Keywords for Google Ads: The Complete 2026 List (500+ Keywords by Industry)](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f250b29eca0c9f54032cc6_hero.jpeg) ##### Negative Keywords for Google Ads: The Complete 2026 List (500+ Keywords by Industry) The complete 2026 negative keyword list for Google Ads. 500+ keywords organized by industry: ecommerce, SaaS, healthcare, local services, and more. Copy and paste ready. February 10, 2026 • 10 min read Written by Alexander Perelman](https://groas.com/post/negative-keywords-for-google-ads-the-complete-2026-list-500-keywords-by-industry)

[![How to Know If Your Google Ads Agency Is Actually Doing Their Job](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f245cf4bdc37404e7c0b18_hero.jpeg) ##### How to Know If Your Google Ads Agency Is Actually Doing Their Job We ranked every Google Ads automation tool on a Level 0-5 scale for 2026. See where Optmyzr, Opteo, Performance Max, agencies, and groas actually fall. February 10, 2026 • 9 min read Written by Alexander Perelman](https://groas.com/post/how-to-know-if-your-google-ads-agency-is-actually-doing-their-job)

[![Autonomous AI vs Google's Smart Bidding: Why Google's Own AI Is Not Enough](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f250f870e42669dcee5ace_hero.jpeg) ##### Autonomous AI vs Google's Smart Bidding: Why Google's Own AI Is Not Enough Smart Bidding only controls bids. That's one lever out of twelve. See why Google's AI isn't enough and how autonomous AI optimizes everything else in 2026. February 10, 2026 • 9 min read Written by Alexander Perelman](https://groas.com/post/autonomous-ai-vs-googles-smart-bidding-why-googles-own-ai-is-not-enough)

[### Welcome To The New Era Of Google Ads Management ![](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6822107ac7658954b6d31eb3_CTA%20SHape.svg)![White irregular polygon shape with a curved edge on a transparent background.](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6822107b53bdaf4d2965fd42_Shape-p-500.png)](https://groas.com/category/google-ads-best-practices?76565a92_page=39#)

![](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6823c03839b2b618430d5ae6_Light-p-500.png)

[![White stylized owl eyes with green background icon.](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6a68a036a5dd5627409d3579_Groas%20Icon.png)](https://groas.com/category/google-ads-best-practices?76565a92_page=39#)

[contact](mailto:scale@groas.ai)

Explore

[Home](https://groas.com/)[Philosophy](https://groas.com/our-philosophy)[Blog](https://groas.com/blog)

What We Do

[Paid Search](https://groas.com/paid-search)[Earned Search](https://groas.com/earned-search)

Who We Serve

[Businesses](https://groas.com/for-businesses)[Agencies](https://groas.com/for-agencies)

MCP

[ChatGPT](https://chatgpt.com/plugins/plugin_asdk_app_6a9c2d7108f08191beb5b3d736be8655?q=groas)[Claude](https://claude.ai/directory/mcp-groas-ai)

Legal

[Privacy Policy](https://groas.com/legal/privacy-policy)[Terms of Service](https://groas.com/legal/terms)

Get Started

[Apply](https://groas.typeform.com/to/xC1bQNUT)

© 2026 groas 🇺🇸

[![](https://cdn.prod.website-files.com/62434fa732124a0fb112aab4/62434fa732124a389912aad8_linkedin%20small.svg)](https://www.linkedin.com/company/groas/)

```json
{"@context":"https://schema.org","@type":"Organization","name":"groas","url":"https://groas.com","logo":"https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6a7676f4bc142f95bdbdf970_Web.png"}
```