---
title: "groas"
image: "https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6a7676f4bc142f95bdbdf970_Web.png"
---

# groas Blog

The best blog around AI & Google Ads on the internet.

[All Blogs](https://groas.com/blog)

[Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)

[AI For Google Ads](https://groas.com/category/ai-for-google-ads)

[Google Ads News](https://groas.com/category/google-ads-news)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### Today In Google Ads: June 19, 2026 - Google Launches Promotion Mode Beta + Two More Bidding Updates Google ships Promotion Mode beta, expands Smart Bidding Exploration to no-feed PMax, and consolidates Consent Mode controls in a packed week of changes. June 19, 2026 • 3 min read Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-19-2026)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### How To Transition Google Ads Management Without Losing Performance A step-by-step guide for advertisers and in-house teams transitioning Google Ads management from one agency to a new provider, covering account audits, access transfers, bidding signal preservation, conversion tracking validation, and the 30-day baseline window that protects performance during migration. June 18, 2026 • 6 min read Written by Alexander Perelman](https://groas.com/post/how-to-transition-google-ads-management-without-losing-performance)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### Why Google Ads Retainer Models Fail Growth-Stage Advertisers The traditional Google Ads agency retainer model is structurally misaligned with growth-stage advertiser outcomes. This article breaks down what a retainer actually buys per dollar in 2026, why percentage-of-spend pricing creates the wrong incentives, the three warning signs your retainer has hit a ceiling, and what outcome-based alternatives like fully managed and collaborative Google Ads management look like for mid-market advertisers ready to scale. June 18, 2026 • 6 min read Written by Alexander Perelman](https://groas.com/post/google-ads-agency-retainer-model-fails-growth-stage-advertisers)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### Today In Google Ads: June 18, 2026 June 18, 2026 Google Ads roundup: bidding migration prep, Consent Mode V2 rollout, PMax creative fatigue, and what to watch next. June 18, 2026 • 2 min read Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-18-2026)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### How To Optimize Google Ads For Real Estate: A Lead Quality Framework For 2026 A step-by-step framework for optimizing Google Ads for real estate in 2026, focused on lead quality over volume. Covers defining qualified leads, intent-based campaign structure, keyword strategy, landing page alignment, Smart Bidding configuration for lead value, and attribution for long sales cycles. June 17, 2026 • 6 min read Written by Alexander Perelman](https://groas.com/post/how-to-optimize-google-ads-for-real-estate-lead-quality-framework-2026)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### How To Scale Google Shopping Budget Without Killing Performance: A 6-Step Framework A step-by-step framework for scaling Google Shopping budgets profitably. Covers the pre-scaling audit, campaign segmentation by margin, bidding target calibration, safe budget increment sizes, the signals that tell you whether scaling is working, and when to expand into new products and markets. Built for in-house ecommerce teams and agencies managing serious Shopping accounts. June 17, 2026 • 6 min read Written by Alexander Perelman](https://groas.com/post/how-to-scale-google-shopping-budget-without-killing-performance)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### Why Holding Company Agencies Struggle With Google Ads Management: A Structural Critique Holding company agencies like Omnicom, WPP, Publicis, and Interpublic shops are structurally incapable of managing Google Ads the way the platform demands in 2026. Their staffing ratios assign junior buyers to too many accounts, quarterly strategy cycles lag behind weekly execution needs, and volume rebate incentives misalign their recommendations with your profitability. This piece breaks down exactly how these structural problems show up in mid-market and growth-stage accounts, what questions to ask your agency to expose the gaps, and what alternatives match how Google Ads actually needs to be managed. June 17, 2026 • 5 min read Written by Alexander Perelman](https://groas.com/post/holding-company-google-ads-agency-problems-structural-critique)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### How An Ecommerce Brand Broke A Google Shopping Plateau With Feed Optimization An ecommerce brand spending mid-six figures monthly on Google Shopping hit a revenue plateau despite budget increases. The fix was not a bidding change. It was a feed-first restructure: rewriting product titles for search intent, introducing margin-based custom labels, segmenting campaigns by product economics, and aligning smart bidding targets to each segment. This case study walks through the diagnosis, the phased fix, the measurable results, and what any ecommerce brand can apply today. June 17, 2026 • 5 min read Written by Alexander Perelman](https://groas.com/post/ecommerce-google-shopping-plateau-feed-optimization-margin-segmentation-case-study)

[![](https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg) ##### Should You Really Bid On Brand Keywords In Google Ads? The Incrementality Math Most Advertisers Never Run Most advertisers bid on their own brand keywords by default, but brand campaigns often cannibalize organic clicks and erode margin. This article breaks down when brand bidding actually delivers incremental revenue, when it is pure waste, and how to run a geo-based holdout test to find out what is really happening in your account. June 17, 2026 • 5 min read Written by Alexander Perelman](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-incrementality-test-aef24)

[### Welcome To The New Era Of Google Ads Management ![](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6822107ac7658954b6d31eb3_CTA%20SHape.svg)![White irregular polygon shape with a curved edge on a transparent background.](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6822107b53bdaf4d2965fd42_Shape-p-500.png)](https://groas.com/category/google-ads-news?76565a92_page=5#)

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